Innovation and xRM

New business solution innovation from unlikely sources by extending Microsoft Dynamics CRM – often called xRM

This post focuses on the following questions related to small and large business solution innovation through the use of xRM (eXtended Relationship Management):

  • First, why is innovation important to your organization?
  • Next, who in your organization is responsible for innovation?
  • Lastly, how is xRM used for business solution innovation within Microsoft Dynamics CRM?

Why is innovation important to your organization? – In today’s economy and competitive landscape, innovation and constant improvement are critical for businesses, but don’t take my word for it.

“The enterprise that does not innovate inevitably ages and declines. And in a period of rapid change such as the present…the decline will be fast.”Peter Drucker (father of modern management)

“The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament”Steve Jobs (founder of Apple and Pixar).

“Never before in history has innovation offered promise of so much to so many in so short a time.”Bill Gates (founder of Microsoft)

Who in your organization is responsible for innovation? – Obviously Peter Drucker, Steve Jobs, and Bill Gates know all about innovation, but who in your organization is responsible for innovation or even thinks about improvements via innovation? Does innovation require a laboratory? Do you need to wear a lab coat? Do you need an advanced degree in science or engineering? All of that certainly helps, but in my personal opinion, the first step to making significant business improvements and innovation, is to start with people who have vision. That vision can come from the CEO or anyone else in the organization.

“Throughout the centuries there were (those) who took first steps, down new roads, armed with nothing but their own vision.” Ayn Rand (author)

How do you identify a person with vision or an innovator in your organization? “Innovators are learners, not knowers” according to an article by G. Michael Maddock and Raphael Louis Vitón. Below is a paragraph from their article.

“The best innovators are learners, not knowers. The same can be said about innovative cultures; they are learning cultures. The leaders who have built these cultures, either through intuition or experience, know that in order to discover, they must eagerly seek out things they don’t understand and jump right into the deep end of the pool. They must fail fearlessly and quickly and then learn and share their lessons with the team. When they behave this way, they empower others around them to follow suit—and presto, a culture of discovery is born and nurtured.”

How is xRM used for business solution innovation within Microsoft Dynamics CRM? – Now let’s relate all of this to Microsoft Dynamics CRM and how everyday users can either solely or collaboratively make small to rather significant contributions and innovations with easy to use tools.

In the past, if you had a good business application idea and wanted to create a new custom software solution based on that idea, you needed to hire software developers to write code and create that solution from specific requirements. This was a long and costly undertaking, and sometimes the vision of the exact solution never quite came to be. It was better if the person that had the vision could also code the solution (i.e. Facebook and Mark Zuckerberg). But not everyone is Mark Zuckerberg.

What if people in the non-developer community could create solutions on their own based on their own ideas and vision? They would then be able to create the specific solution that is in their head or their team’s collaborative heads. This is what Microsoft can help provide with Microsoft Dynamics CRM.

Microsoft provides an easy to use tool for users to create, customize, and extend an already rich foundation to allow for something wholly new and original.

Innovations can be large or small. The results could be cost savings, operational efficiency, or even new revenue streams. Small innovations and improvements could include consolidating outside databases into your CRM or replacing third-party solutions. Big innovations could include creating completely new business solutions based on Microsoft Dynamics CRM.

“Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth.” – Peter Drucker

There are many other software tools available to innovate and Microsoft Dynamics CRM is but one of them. Microsoft Dynamics CRM is here – available now – for the unlikely innovators out there. Start innovating today.


Original Post:

About crmBright

Bright and innovative solutions based on Microsoft Dynamics CRM Online.
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