Author Archives: crmBright

About crmBright

Bright and innovative solutions based on Microsoft Dynamics CRM Online.

What Constitutes a Technology Game Changer?

The Three “M” method to Recognize and Leverage New Technologies Remember in the movie The Graduate when Dustin Hoffman’s character was told: “One word: Plastics”. Chevy Chase was in a movie called Fletch where he said “it’s all ball bearings … Continue reading

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4 Steps to Improve Data Consolidation Using Microsoft Dynamics CRM

We often hear from business executives about their concerns with duplicate systems and multiple data silos. We also hear the desire to create or improve “a grand all-encompassing data warehouse” so executives can better understand performance trends as well as … Continue reading

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Your Next AMS Might Not Be An AMS

Why an increasing number of Association Executives are viewing CRM as an industry game changer. Since the dawn of databases, companies have created AMS (Association Management Software) to serve the unique needs of the association world. Over the years, many … Continue reading

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Would a Surgeon use a Swiss Army Knife

Focusing on tools and software that excel at core business needs for improved returns I guess depending on the surgery a surgeon could use a swiss army knife in a pinch. After all, didn’t Radar O’Reilly use his Tom Mix … Continue reading

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What if a Car Could Change its Own Oil? – a Cloud Analogy

Why should companies embrace the cloud? Here are two quick analogies to help explain the power of the cloud and the easy low maintenance benefits of cloud computing Analogy 1 – The Car that Changed its own Oil: Do you … Continue reading

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Social Tools Allow You to Know All Your Customers Like Your Best Customers

Add Vital Data to Your Customer Database from Social Networking Sources “What’s the husband’s name again?”, I ask my wife on our way to a dinner party. “Give me a minute”, she says as she quickly goes to Facebook from … Continue reading

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Ask Why

Why are you shopping for a new system? Why now? We know these questions are important for an organization to ask their users and leaders. We have learned that asking the “why” questions often uncover the real business drivers and … Continue reading

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