Category Archives: CRM Evaluation

CRM Confusion: The Double Definition of CRM

The acronym “CRM” is increasingly becoming a household name or at the very least a common business term. But what exactly is CRM these days? To most, CRM stands for Customer Relationship Management – the ability to track leads, prospects, … Continue reading

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Breaking down CRM options for Associations

The Pros and Cons of moving to CRM at your Association Lots of talk about CRM these days – more so than ever it seems. How can associations leverage CRM? Where does an association start? What are the options out … Continue reading

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Would a Surgeon use a Swiss Army Knife

Focusing on tools and software that excel at core business needs for improved returns I guess depending on the surgery a surgeon could use a swiss army knife in a pinch. After all, didn’t Radar O’Reilly use his Tom Mix … Continue reading

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Ask Why

Why are you shopping for a new system? Why now? We know these questions are important for an organization to ask their users and leaders. We have learned that asking the “why” questions often uncover the real business drivers and … Continue reading

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